Actual position
Associate professor of marketing at the University of Calabria (Campus of Arcavacata)
Education
2001
PhD in management and quantitative methods at the University of Milano-Bicocca
2000
Visiting scholar at Northwestern University, J.L. Kellogg Graduate School of Management, Evanston, Illinois
Visiting scholar at the Ross School of Business, University of Michigan, Ann Arbor.
“Measurement Models in Marketing” course, Eiasm - European Institute for Advanced Studies in Management, Bruxelles.
1999
Summer School AIDEA on “Research Methodology”, University of Messina
Summer School AIDEA on “Teaching Methodology”, SUMI - Pinerolo (TO).
1997
“Quantitative Marketing Research: Advanced Course”, SDA –Bocconi University, Graduate School of Management
“Quantitative Marketing Research: Basic Course” SDA –Bocconi University, Graduate School of Management
“Customer satisfaction Course” SDA –Bocconi University, Graduate School of Management
1996
Laurea in Business Administration – University of Calabria.
Research interests
Touch and information sources in on-line contexts
Brand signs in customer identity communication
Communication of the creative process
User-generated content in product customization
The relation between customization and brand in customer identity communication
Visual and conceptual complexity in logo design
Customer value measurement
Determinants of long-term market relationships
Trust in market relationships
Teaching experience
Basic marketing, undergraduate level, University of Calabria
Consumer behavior, undergraduate and graduate levels, University of Calabria
Internet marketing, undergraduate level, University of Calabria
